Grammatical Error in Anthem Spot
Here, the writer accurately states that the concept is "further," but in the spot, the announcer incorrectly says "farther." (I'm guessing that will be quickly fixed.) Just a bit surprised it was overlooked in a multi-million dollar spot! To be fair, it was beautifully shot and this behind-the-scenes description of the production is a nice touch. I'm a fan of Yahoo! but not a fan of the commercial. Certainly respect the work that went into it, though. Just wish the concept had been more focused, heart-felt, and engaging at an individual level. Instead, it was all over the place and left no "quietness" for connection to the brand.
in reference to:"Yahoo! propels people to go further and to achieve more."
- How we made our “Anthem” | Yodel Anecdotal (view on Google Sidewiki)
posted by Michelle Tripp at
9:33 AM
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